Summary
The early 1990s saw a television revolution which would change the world of football forever. The emergence of the satellite age saw live football from around the world being beamed directly to TVs in living rooms throughout Scotland and Britain. The long term impact would of course be massive. Players wages, transfer fees, traditional kick-off times – virtually everything about the game would be altered as millions jumped on the suddenly trendy football bandwagon as it rolled on towards its destination of Super Sundays and round the clock coverage.
But despite the omnipresence of TV’s influence we now see in the game, in the early days the broadcasting companies had to rely on the ‘hard sell’ to tempt regular punters to sign up for their service. One means was the tried and tested plea to ‘club loyalty’. One such example of this was the branded satellite decoder box – pictured below – which hoped to entice the Celtic fan to sign up for the brave new world.
